Snoop Dogg furthers his personal brand with his latest
collaboration with adidas, a pair of cleats inspired
bymoney. The Long Beach, California rapper serves as
adidas’ director of football development.
The shoes that Snoop Dogg helped design are part of
adidas’ adizero 5-Star series and feature a gold sole
with a dark green tongue, laces and the company’s
signature three stripes. On the toe of each shoe is a
gold clip where the right shoe says “Gotta” and the left
says “Hustle.” The sides of each shoe feature graphics
of $100 bills and the text, “Money On My Mind” and
“Mind On My Money,” which the Long Beach, California
rapper says on his “Gin and Juice” song from his 1993
debut album, Doggystyle.
The cleats are available for $120 at the adidas online
store.
adidas sponsored Snoop Dogg’s Turf’d Up talk show
that led up to Super Bowl 50.
-Victoria Hernandez
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