Just when you came to terms with spending $80 on
fuzzy Fenty x PUMA shower shoes, Rihanna is back for
more of your money with a new beauty line. Fenty
Beauty by Rihanna will launch in spring of 2017 in
partnership with the Kendo beauty division of the luxury
goods company, LVMH Moët Hennessy Louis Vuitton.
WWD says that the estimated price tag on her beauty
deal run as high as a purported $10 million. The chief
executive officer of Kendo, David Suliteanu , has high
hopes for the line.
“Fenty Beauty by Rihanna is a beauty rocket ship that
will appeal to a huge and diverse global audience,” says
Suliteanu. “We are aiming for the stars.”
Rihanna has previously worked the beauty sector, first
with MAC in 2013 to develop a four-part, limited-edition
RiRi Hearts MAC color cosmetics collection, then in
2014 as the covergirl of Viva Glam lipstick to raise
money for AIDS research. She has also produced seven
fragrances — her latest being RiRi, which was launched
in 2015.
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