Sony Music Entertainment has released an official
statement regarding the addition of Nigerian singer-
Davido, to its roster. The one-week late press statement
which was released via PR news wire, a New York
based agency, takes the pressure off the star, whose
fans have wondered why there was no official
statement from the global company.
Read full statement below:
“Sony Music Entertainment have signed
accomplished musician Davido to a
groundbreaking global agreement. The deal
was inked at the Sony Music offices in New
York and will see the American-born Nigerian
recording artist release his highly anticipated
sophomore album later this year.”
“In Africa, Davido is a bonafide superstar.
After relocating to Nigeria from the United
States aged 19, Davido set up HKN records
alongside his brother and independently
released the first song he ever recorded
entitled, ‘Back When’. The track was an
instant success and propelled Davido to
national stardom as he followed this with the
release of his second single and pan-African
smash hit, ‘Dami Duro’. This track became
one of the biggest airplay records not just on
radio in Nigeria but across the continent,
catapulting him to superstar status and
making him one of the most sought-after
artists to collaborate with widening his huge
fan base and media support.”
“His debut album, ‘Omo Baba Olowo’ was
released in 2012 to critical acclaim earning
him countless award nominations and
accolades including two MTV Africa Music
Awards and the 2014 BET Award for ‘Best
African Act’. A world tour followed which
saw Davido perform to sell-out venues
across Africa,Paris, New York and London.
Today, Davido enjoys a massive social media
following with a combined number of over 6
million followers across all his platforms.”
“This deal represents a step forward for Sony
Music Entertainment as it grows its roots in
Africa. Announcing its official presence in
Lagos, Nigeria verifies Sony Music
Entertainment’s decision to pursue new
business via the introduction of on-the-
ground operating entities in an expanded
number of markets in the region. The timing
of the decision is based on the convergence
of a number of positive indicators in Africa’s
economy and positive signs in the music
industry. Davido is a shining example of
this.”
“Sean Watson, Managing Director, Sony
Music Entertainment Africa stated, “Working
with incredible talent like Davido heralds a
new era for Sony Music Entertainment Africa
on the continent. We couldn’t be prouder of
our partnership with Davido and we are
extremely keen to support his vision to
succeed at the highest level in our industry.”
Adam Granite, President, Northern and Eastern Europe
and Africa commented.
“We are thrilled to welcome Davido into the
Sony Music family. We are very much looking
forward to bringing one of Africa’sbiggest
stars to the world. We are also excited to
partner with Kamal Ajiboye, Davido’s
manager as well as Efe Ogbeni, who will be
executive producing the album on our
behalf.”
“Music is the universal language that unites
and betters the world. It’s always been my
dream to take my music and culture to all
corners of the world so I’m blessed to be
partnering with Sony Music Entertainment on
this next chapter. My number one aim is to
make my fans and Africa proud,” Davido
said.
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