Monday, 14 December 2015

Stella Damasus And Daniel Ademinokan Launch TV station, Mon Afrik

Renowned Nollywood actress, Stella Damasus, has
partnered with award-winning filmmaker and director,
Daniel Ademinokan, to launch the test transmission of
their online television station called Mon Afrik TV.
According to Stella, Mon Afrik TV is a blend of BET,
MTV, E-ONLINE, NBC and CW Network all rolled into one
but with 100% per cent African content.
“That is what we have created and we want Africans all
over the world to see this as their own medium of
expression, not just another TV station,” she said.
On his part, Ademinokan said Mon Afrik TV would fill a
big vacuum, and also serve as respite for less content
providers who can’t afford the fee of other television
stations.
“We see no reason why a struggling producer who could
barely afford to raise the capital to make his or her TV
show should also look for money to pay the TV stations
for airtime,” he said.
“After that, they have to convince brands to place
adverts on the show before they can start making any
money. That is extremely discouraging for independent
producers.
“Mon Afrik TV is creating a platform where producers
can showcase their works to the world and make good
money for themselves without having to deal with the
run-around from TV stations.
“This is not a Video-on-Demand platform for movies
and is not trying to pry into an already saturated
market,” Ademinokan said.
The filmmaker stressed that Mon Afrik TV would deliver
world-class, premium entertainment content from and
about Africa to the world.
“Africa has often been represented as a dark, isolated
continent.
“Yes, Africa has issues, just like every other continent
but there is more to us than starving children, gun
wielding terrorists, arid lands and dilapidated buildings
in remote villages.
“We have beautiful cultures, a vibrant entertainment
industry and entertainers who have conquered the world
on many levels and we want to showcase that to the
world.
“The station is set for official launch in January 2016,”
he said.

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