Singer Yemi Alade in a recent exclusive with Hip TV has
spoken on her Headies award, competition in the
Nigerian music industry and her upcoming album Mama
Africa.
“I finally have a Headies award. It’s time, it’s
high time I had a Nigerian award in my
house,” she said as she chuckled.
On whether she sees herself as an achiever in the
Nigerian music industry hence the need to relax in her
pursuits, she responded saying:
“No, the grind is different. If before the grind
was on the street, the grind is in the sky
[now]. Imagine walking against gravity and
everything against you. It’s different, it’s
deep.”
On the new strategies she intends adopting in order to
sustain relevance given her new status in the music
industry she explained:
“The strategy hasn’t changed. It’s still the
same thing, just a different magnitude.
[We’ll] continue doing the simple things
we’ve always done and try to bring in the
extra, put God first and have a creative team.
Renew them, refresh them, that has been the
strategy, it hasn’t changed.”
She also laughed off talks about comparisons between
her and Mavin records super star Tiwa Savage.
She rounds the interview off with talks of her new
album Mama Africa, adding that it is about her singing
on her personal experiences.

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